Merchandise & fan shops
A key factor of the team manager‘s responsibilities is purchasing
and selling team merchandise for his club. The merchandise is produced
by a manufacturer, who‘s merchandise varies in quality and
production cost. The Team Manager can choose from eight different
kinds of merchandise: team jerseys, scarves, t-shirts, hats,
flags, stickers, coffee cups and posters. The merchandise is then
distributed to the club‘s fans at a set retail price by the use of fan shops.
To obtain merchandise the team manager must contact the manufacturer
and place an order. The Team Manager is able to choose the
quality of the used fabrics and materials as well as the
manufacturing process. The golden rule hereby being: the higher
the quality - the higher the overall cost. The quality of the used fabrics
and the manufacturing process are of equal importance to the final
quality of the merchandising products.
Each order, independent from its quantity, is delivered to the team manager‘s
storage depot within 24 hours.
The team manager can place as many merchandising orders as he wishes.
However he is not allowed to place an order for a specific
merchandising product, if the combined amount of the product in
storage and orders has exceeded the limit. The limit is
approximately three times the daily sales figure of that specific product.
Storage and Pricing
As soon as the manufacturing process has been carried out, the Team Manager
is able to access the merchandise in his storage depot. If the quality
of the merchandising products already in stock varies from the quality
of newly produced merchandising products, an average value
(mean value) is calculated for all specimens of that particular
product. The new degree of quality determines the new retail price
for all products of that particular nature. All merchandising products
remain in the storage depot until they are sold. The size of the storage
depot is unlimited and therefore every delivery from the manufacturers is accepted.
The merchandising products are labelled with price tags in the storage depot.
To determine the retail price of a certain merchandising product
the Team Manager can appoint a price between a pre-set minimal and maximum value.
The retail price is restricted to this price range. While determining the
retail price of a product the team manager doesn‘t necessarily have to
considered the quality of the product, however the worse
the ratio of product quality to retail price is,
the worse off your sales figures will be. On the other hand a
high-quality product for a low price will be more attractive for
your club‘s fans.
Merchandising sales are made by the fan shops. The construction and maintenance of the fan shops
is not one of the team manager‘s responsibilities, therefore he does not have to worry about that
aspect of the game.
Each night after closing hours the fan shops hand in their daily sales report of the past 24 hours. The
sales report gives a quick summary of merchandising units sold and money taken in. This data is
transferred to the clubs bank balance and is documented in the sales statistics report for
One club can only sell units of merchandise that are actually in stock. If there are no
units of merchandise in stock in the storage depot, the club is unable to make sales.
Automating the merchandising orders
The ordering of merchandise can be delegated to the team manager‘s assistant. The team manager
can hand in a daily order form to his assistant containing the amount and quality of units, which is
then automatically passed on to the manufacturer. This daily order form is saved and the assistant
will proceed to order the appointed units on a daily basis.